The 2008 Magazine Event Strategies conference returns with an unprecedented program focusing on the particular needs of the magazine industry’s event producers and marketers. Magazine Event Strategies offers a unique perspective on the issues, strategies, operational challenges and revenue-generating opportunities of incorporating live events into your growth initiatives. Join us for this special one-day forum on the creation and strategy of magazine-powered events.
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Co-Locating Events to Create Customized Packages
Co-located event partnerships can yield incredible results, but how do you get a foot in the door, and then create a successful alliance? What are the best practices when it comes to maximizing the built-in audiences and marketing exposure that comes with it?
Integrated Sales Strategies
Long gone are the days of event sponsorships as added value—but how do you organize your staff to sell across the silos? In this session, smart publishers share how they create value pricing and attractive packages.
Agenda-at-a-Glance