Speaker Bios

Corrin Arasa

President
e2 Marketing

Corrin Arasa, is an experiential marketing expert working with top consumer brands to design marketing programs for the new breed of environmentally and socially conscious consumer.   Corrin is the President of e2 Marketing , a boutique Event Marketing agency and the Founder of Project GreenHouse, a national sustainable event initiative.

Elizabeth Baker Keffer

Vice President
The Atlantic and President of AtlanticLIVE

Elizabeth Baker Keffer is Vice President of The Atlantic and President of Atlantic LIVE, the events arm of The Atlantic, overseeing events ranging from small, private “Salon Dinners,” to larger panel discussion and Town Hall gatherings, to The Atlantic’s Aspen Ideas Festival.   Elizabeth’s work centers on key strategic and business partnerships, many with large corporations in the health, manufacturing, technology, financial, auto, energy, and natural resources areas.

Michael Brito

Social Media Strategist
Inte Corporation

Michael Brito is a Social Media Strategist for Intel Corporation focusing on the consumer segment. He blogs, communicates and builds relationships with other people. He uses Twitter actively. He believes that marketing is good; and if you love your customers they'll love you back and tell other people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions; and that marketers should start treating them that way. He is a recovering direct marketer and has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo! He is on the Interim Board of Directors for the Social Media Club; a member of the Blog Council and sometimes even blogs there. He is also the founder of Conversations Matter (yet another blog about social media).

Carol Cho

Former Event Director
GOOD

A progressive marketer with an extensive creative background, Carol Cho has ten years experience in event production, promotions and public relations across a wide variety of disciplines. Most recently, Carol was Events Director at GOOD, where conceived and produced a national campaign of numerous large-scale events that focused on community, social awareness and raising money for the magazine’s nonprofit partners. Previously, she was Events Director at Surface. She is currently launching her own Green-minded event production agency.

John Failla

CEO
Tesoro Events

John Failla, CEO of Tesoro Events, has a wealth of management experience as a Publisher and Event Organizer, including responsibility for events, business publications and emedia products. Prior to starting Tesoro Events, John was Group President at VNU (Nielsen) Exhibitions. During his tenure at VNU, John was recognized for his entrepreneurial leadership and was responsible for the development and successful launch of numerous tradeshows and conferences.

Tara C. Gibb

Vice President of Marketing
Think Services, a division of United Business Media LLC

Tara Gibb is the Vice President of Marketing for Think Services, a division of United Business Media LLC. Through events, training, professional membership, consulting, and multimedia resources, she is responsible for driving community development across specialized professional communities.

Matthew Glass

Chairman & CEO
Grand Central Marketing, Inc.

Matthew Glass has worked in marketing since 1984, when he began his career doing public relations and promotional events for Perugina Chocolates, Evian and Absolut. In 1990, he joined Dentsu Advertising to direct sponsorship development and event marketing for client JVC. After four years, Matthew left to become the director of marketing at Lincoln Center for the Performing Arts. In 1999 he partnered with Jennifer Granozio to form Grand Central Marketing, Inc., a full-service event marketing and promotion agency with offices in New York and Los Angeles.  His client roster includes HBO, Warner Bros, Del Monte Foods, National Geographic and Conde Nast.

Dan Mannix

President & CEO
LeadDog Marketing Group

Dan founded LeadDog in 1999. As CEO, he inspires 40 employees through a big picture perspective and understanding of the power of marketing and promotional platforms. Named a top-10 fastest growing agency in the United States for 3 years in a row by Promo Magazine, LeadDog has been focused on event marketing and brand promotion. At LeadDog, Dan has led the agency’s efforts to develop strong client partnerships, including with SELF Magazine, Esquire, Redbook, and health Magazine among others.

Greta Palmer

Managing Director
GreenDog Marketing Group

Greta Palmer is a Managing Director at GreenDog Marketing Group, a subsidiary of LeadDog Marketing Group that launched in the summer of 2008 and focuses on socially and environmentally conscious brands and initiatives. Formerly an Account Director at LeadDog, Greta oversaw integrated marketing programs. With a personal passion for environmental awareness and action, Greta helped conceptualize and launch GreenDog after recognizing increased growth opportunity in the green business space.

Bouker Pool

Integrated & Event Marketing Consultant

Bouker Pool, a leading event strategist, is responsible for reinventing Rodale's event and integrated marketing business, all while staying true to trusted Rodale brands such as Men's Health, and Runner's World.  Pool’s expertise include finding creative revenue streams outside the traditional media budgets, as well as helping your clients convert spectators into hand-raisers.

Mary Beth Rebedeau

President
The Rebedeau Group

Mary Beth Rebedeau, President of The Rebedeau Group, has 25+ years of experience producing hundreds of events - including small, focused conferences, large trade shows/exhibitions, and consumer shows.  She has also designed and managed these many budgets - and believes understanding the budgeting process is an essential skill for all events industry professionals.  And yes, even right brained people can do this!

Al Silvestri

Vice President, Director of Corporate Marketing & Creative Services
Hachette Filipacchi Media U.S., Inc.

Al Silvestri, has been with Hachette Filipacchi Media U.S. since January 2003, he is responsible for developing and executing customized multi-platform programs for top corporate advertisers for Hachette corporate. Al has also created a new group at Hachette Filipacchi Media U.S. called HFX focused on experiential marketing strategies for top clients who are looking to build unique experience targeting consumers.

Dana Teague

Show Director
Hanley Wood Exhibitions

Dana Teague is Show Director at Hanley Wood Exhibitions and is responsible for Surfaces (currently ranked #38 on the Tradeshow Week 200) and StonExpo/Marmomacc Americas. In addition, Dana oversees housing and travel for all Hanley Wood Exhibitions’ events.