Concept & Strategy
Create that special "spark" and a strong framework for your best events.
Packaging & Selling
Take your sponsor and advertiser participation to the next level wiht innovative sales stategies.
Marketing & Audience Acquisition
Master the formula on how to grab their attention and get results.
Management & Execution
Produce complex events with a polish that is flawless and fresh.
9:00 – 10:00 a.m.
10:15 – 11:15 a.m.
Option 1: Event Ideation: Outside-of-the-Box Event Ideas
Cocktail parties, award ceremonies and product pop-up stores are a dime a dozen in the publishing scene. Join top magazine marketing innovators as they share the stories of how they created their most original event concepts in publishing, and how they delivered ROI for their clients.
Speakers:
Matthew Glass, President, Grand Central Marketing
Rachel Pine, Senior Vice President, Branding & Partnerships, Doubledown Media
Joyce Parente, Associate Publisher, Marketing, Men’s Health
Option 2: New Ideas for Content Planning
Where do you come up with your educational content? Leveraging the magazine editors is common practice—but you need compelling content to drive attendance and sponsorship dollars. In this session, conference experts dish on how to get the most out of advisory boards and attendee feedback to develop the best program possible.
Speakers:
Janet Wigfield, Director, Programming, Working Mother Media
Zack Grice, Marketing Director, Bicycling
Kathy LaTour, Editor-at-Large, CURE and Heal magazines
11:30 a.m. – 12:30 p.m.
Option 1: Co-Locating Events to Create Customized Packages
Film festivals, fashion shows, concerts and sports events attract some of the most highly sought-after audiences—the consumers your advertisers want to reach. Co-located event partnerships can yield incredible results, but how do you get a foot in the door, and then create a successful alliance? What are the best practices for maximizing built-in audiences and the marketing exposure that comes with it?
Speakers:
Jen Wittman, Marketing Events & Partnerships Director, Outside
Bonnie Maglio, Marketing Director, AARP
Option 2: Integrated Sales Strategies
As events gain traction in the revenue pool, publishers need to develop strategically-priced integrated sales packages for clients. Long gone are the days of event sponsorships as added value—but how do you organize your staff to sell across the silos? In this session, smart publishers share how they create value pricing and attractive packages.
Speakers:
Nancy Hammervik, Vice President, Everything Channel Events
Dan Hanover, Editor and Publisher, Event Marketer
Magazine Event Strategies Networking Luncheon
12:30 – 2:00 p.m.
2:00 – 3:00 p.m.
Option 1: Innovative Event Web Sites
Your event’s Web site is the public face leading up to the launch date of your event. It’s a critical representation of your brand, the one-stop resource for any and all information that a potential attendee or sponsor may need. In this session, experts dish on how to make it accessible, stimulating and resourceful while keeping the event’s value proposition front-and-center.
Speakers:
Barry Myers, Director, Digital Life, Ziff Davis
Patrick Frend, VP and Client Partner, Avenue A/Razorfish
Option 2: Leveraging Print & Online Marketing for Event Promotion
Beyond home page banner ads and print promotions, smart marketers are leveraging new media to reach readers at every touch point. Mobile programs, sweepstakes, podcasts, research, blogs and social networking outreach through sites like Facebook can help build buzz. Top event marketers share how they do it.
Speakers:
Scott Carlis, Executive Director, Marketing, GQ
Kerry Smith, President and CEO, Red 7 Media
3:15 – 4:00 p.m.
Option 1: How to Keep Your Event Fresh
Year after year you produce the same events—bringing together the same industry members and vendors among a sprinkling of newcomers. Budgetary and time constraints often interfere with plans to refresh and reposition your events. Keeping your events fresh requires updated content, session formats that go beyond PowerPoint presentations and new networking and entertainment opportunities for attendees and sponsors alike. In this session, learn how to stay relevant and change it up.
Speakers:
Robert Bierman, President, Fortune Conference Division
Rich Kelley, Executive Director, Realshare Conference Series, ALM Media
Margaret Pederson, President, Exhibitions, Penton Media
Option 2: Big Events, Little Resources
Are your event offerings increasing each year while your staff size remains the same? Limitations on budgets and staff can often restrict the size and scope when it comes to event execution. In this session hear best practices on how to maximize the resources you already have.
Speakers:
Caren Kelleher, Director of Marketing & Events, Paste
