The 2008 Magazine Event Strategies conference returns with an unprecedented program focusing on the particular needs of the magazine industry’s event producers and marketers. Magazine Event Strategies offers a unique perspective on the issues, strategies, operational challenges and revenue-generating opportunities of incorporating live events into your growth initiatives. Join us for this special one-day forum on the creation and strategy of magazine-powered events.
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Event Ideation: Outside-of-the-Box Event Ideas
Cocktail parties, award ceremonies and product pop-up stores are a dime a dozen in the publishing scene. Join top magazine marketing innovators as they share how they created their most original event concepts in publishing, and how they delivered ROI for their clients.
New Ideas for Content Planning
Where do you come up with your educational content? Leveraging the magazine editors is common practice—but you need compelling content to drive attendance and sponsorship dollars.










Agenda-at-a-Glance